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Marketing Strategies and Practices for Block chain Projects and Startups.
If you are a blockchain startup, open source project or decentralized protocol and believe that you don’t need the right kind of marketing to succeed, think again. “Marketing” has traditionally been a weakness in the early lives of many tech startups for a variety of reasons. Most startups are often led by young or inexperienced CEOs or project leaders who come from a strong engineering or product mindset. These founders either don’t understand or don’t appreciate the value of marketing, and certainly that comes from a lack of experience or education on the subject. Most blockchain companies/projects founders are no different. At the root of this situation lies a common and fundamental misconception: not knowing the true meaning and functions ofmarketingagency in mumbai .
Wrongfully, marketing is prematurely equated to shouting about a product prior to having it ready for the market to try. Others think that marketing is about hiring a PR firm, polishing a website, publishing a blog post, promoting on social media, designing a great logo with new colors and fonts, or producing videos about your product and SocietyActivation in Mumbai. Unfortunately, during the ICO frenzy days, the term marketing has been bastardized around excessive usage of the above named activities. Therefore, marketinghas received a bad rap in blockchain circles because it has been equated to pumping bad ICOs where the marketing consisted of purely unchecked promotion. In the past few months, I have had several conversations with founders of blockchain related projects and companies who clearly didn’t seem to understand, let alone appreciate the value and priority they should be giving to doing a better job at marketing. When I challenged them on their marketing, or broached the topic, the responses ranged along the following flavors: · We’re not ready for marketing until the next product is released and announced · We have it in the budget for next year to hire a PR firm · I’ve been doing videos that will air as advertising later · We prefer to deliver first, and then talk about what we have done · Marketing is expensive and we don’t have the budget now · We hired a design firm and redoing our website with a new visual identity · We don’t need marketing, we focus on our community on Reddit All of the above are the wrong answers, and point to not understanding the various parts of marketing.
Marketing is a Process
So let’s start with the basics and further discuss what marketing is, or is not about. First, there are 3 parts to marketing: · Product marketing– explaining what the product does (features/benefits), and how it is differentiated from others. Goal: Positioning the product. · Corporate marketing – positioning the company and communicating its messages in a variety of means. Branding and Marketing Communications is a big part of it. Goal: Generate Awareness and Preference. · Customer marketing (sometimes labelled as field marketing, direct marketing or content marketing) – getting in front of your target market to generate adoption, leads and sales. Goal: Generate Adoption and Loyalty. The kind of marketing that is often deficient in blockchain companies or projects is Marketing Communications, i.e. how to strongly and clearly message in a few words what your project, company or product do for the usecustomer. But this must be done as a continuum. Messaging is not a single shot of sound bites around a launch event. To make it even more effective, it must be customized to the specific audience you are trying to reach: customers, investors, employees, media, influencers, partners, etc. The process of creating the messaging is a complex exercise that has several layers designed to answering the WHY, WHAT and HOW of your value proposition. Many companies nail the WHY (Elevator pitch), but don’t follow through with the WHAT (Competitive positioning and Core value proposition), or the HOW (Product/Solution messaging and Technology differentiation). Marketing is a process that evolves along a series of objectives, from Awareness, to Consideration, to Trials, and then Loyalty. Different tools are effective for each one of these steps. For example, thought leadership focuses on the awareness aspect and trying to shape the market by educating it. The brand leadership helps to influence the prospect’s perception towards you. You want to gradually progress from letting your target market care, understand, believe, then act to try your product and merchant onboarding agency in mumbai . Here is the right order of progression for the following activities:
Sadly, a common mistake I see is starting with the visual identity and thinking that it is branding. Often, that is the result of being led by an inexperienced CMO or one that came from the PCommunications side, or when the organization has hired a brand design firm instead of a brand strategy firm. Most brand design houses (and some PR companies) will tell you they will take care of your messaging and branding, but that is the tail wagging the dog. Brand strategy takes a very unique skill, and there are few brand strategy experts that do a great job with it. One brand strategy firm with whom I have had experience working with, is Brandsinger. In a nutshell, if you are not occupying a position in the minds of users/customers (and the prospective market), then your brand value is zero. Someone else will come and articulate their value proposition better than you, and will subsequently occupy that position. If you are first to deliver a product, it may not matter. You need to be first in occupying that specific position in the minds of your target market. The battle is a battle of the minds, as rightfully spelled out in the seminal book on that topic Positioning: The Battle For Your Mind, a classic book that I have perhaps read over 20 times (over a course of 25 years), and almost memorized and put into practice accordingly. The sequel to that book, – Marketing Warfare, is also a must read marketing classic from the legendary Ries and Trout, the two authors of that series of work.
Let’s give it some blockchain and cryptocurrency flavours. Bitcoin occupied first the digital money position and still does to this point. Ethereum exploited a weakness in Bitcoin,- its ease of programmability and development platform potential, and it currently owns that position. All other (newer) blockchains have to attack Bitcoin or Ethereum as the reference points. Most of them have to raise the volume and intensity of their marketing in order to make an assault on these established leaders. It is always more expensive to attack than it is to defend a position. ZCash and Monero have exploited the privacy niche. Coinbase occupies the safety ladder in cryptocurrency exchanges. Binance is trying to attack it with a me-too strategy focused on scale, and they are extending their brand with new services. LoomX has been good at becoming a Layer 2 leader for Ethereum. Take any other segment. For example, when you think file storage, you probably think Storj or Filecoin because that’s the position they are occupying. When you think prediction markets, you probably think of Augur or Gnosis. And when you think of stablecoins, Maker comes to mind.
Back to Basics
For those of you who know me from the blockchain market only (over the past 6 years roughly), you may not know that I’ve previously spent a long career in sales and marketing with a variety of positions and experiences in direct sales, field marketing, corporate marketing and several startups as founder and default chief marketer. More specifically, since I exited the operational world via my last startup in April 2013, I’ve written extensively about startup marketing in the early years of this blog. All of it still applies, as I focused on explaining the basics of market positioning, marketing strategy, messaging, brand strategy, and related marketing topics. There is no point re-inventing marketing for the blockchain sector. So, I’m going to link to some basics that I’ve already written about. Here, I collected the 12 most pertinent blog posts into a single one that links to them: Startup Marketing Compendium of 12 Posts on Positioning, Branding, Messaging and more. Then I wrote one more, The Biggest Blind Spot of a Startup CEO is Ignoring Their Brand. So please go read that series, and if you need help implementing some of that, don’t start by hiring a PR agency. Rather, take an introspective view, and hire the right marketing person first. Another common weakness with blockchain companies is they fail to tell their stories in non-technical terms to the market. It is not enough to excite the developers. And don’t just focus entirely on social media publishing. Unless you have 1 Million+ Twitter followers in your target audience, promoting on social media will only make a dent in your awareness goals. Remember, marketing is not just writing a press release. It is not shouting from the rooftops. It takes finesse, planning, thought, accuracy, targeted actions, and iterations to get it right. And timing is so important. Sometimes the marketing is way ahead of delivery, and sometimes it is way behind it, but when the timing and sequence are right, that’s when the magic of results happens. Allow me repeat this: marketing is a process. Learn it, acquire experience in it, practice it, but don’t be amateurish about it. About Us. We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials. Contact Us. Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.
I would like to warmly welcome everyone to waltonchain This is an updated, extended community-written post and I will try to update it regularly over time.
Please respect our rules (see sidebar) and feel free to comment, contribute and ask questions. Don’t forget to subscribe to the subreddit for any news on Waltonchain!
What is Waltonchain?
The Waltonchain Foundation is building a cross-industry, cross-data sharing platform by integrating Blockchain with the Internet of Things through self-developed RFID Chips with intellectual property rights. The in-house developed Waltonchain RFID chips integrate a proprietary, genuine random number generator and an asymmetric encryption logic and hardware signature circuit, all of which are patent-protected. The combination of self-developed RFID chips and the Waltonchain blockchain will ultimately achieve the interconnection of all things and create a genuine, believable, traceable businessmodel with totally shared data and transparent information. Waltonchain will unfold a new era of the Value Internet of Things (VIoT).
The Waltonchain team has formulated a 4-phase development plan, starting from infrastructure platform establishment to gradually incorporating retail, logistics and product manufacturing, and to finally achieving the full coverage of the business ecosystem.
As for the phase 1.0 of the project, the team has developed the clothing system integration scheme based on RFID. The application scenarios at phase 1.0 will establish Golden demonstration template At phase 2.0, our RFID beacon chip will be massproduced and can be used in clothing, B2C retail and logistics. At phase 3.0, manufacturers will achieve traceable customization of intelligent packaging. At the project phase 4.0, with the upgrading and iteration of assets information collection hardware and improvement of blockchain data structure, all assets can be registered in Waltonchain in the future.
Do Sanghyuk (都相爀) – Initiator in Korea Korean, Vice Chairman of the China - Korea Cultural Exchange Development Committee, Director of the Korea Standard Products Association, Chairman of Seongnam Branch of the Korea Small and Medium Enterprises Committee, Chairman of Korea NC Technology Co., Ltd., Senior Reporter of IT TODAY News, Senior Reporter of NEWS PAPER Economic Department, Director of ET NEWS.
Xu Fangcheng (许芳呈) – Initiator in China Chinese, majored in Business Management, former Director for Supply Chain Management of Septwolves Group Ltd., has rich practical experience in supply chain management and purchasing process management. Currently, he is the Director of Shenzhen Silicon, the Director of Xiamen Silicon and the Board Chairman of Quanzhou Silicon. He is also one of our Angel investors.
Kim Suk ki (金锡基) Korean, South Koreas electronics industry leader, Doctor of Engineering (graduated from the University of Minnesota), Professor of Korea University, previously worked at Bell Labs and Honeywell USA, served as vice president of Samsung Electronics, senior expert in integrated circuit design field, IEEE Senior Member, Vice President of the Korea Institute of Electrical Engineers, Chairman of the Korea Semiconductor Industry Association. Has published more than 250 academic papers with more than 60 patents.
Zhu Yanping (朱延平) Taiwanese, China, Doctor of Engineering (graduated from National Cheng Kung University), Chairman of the Taiwan Cloud Services Association, Director of Information Management Department of National Chung Hsing University. Has won the Youth Invention Award by Taiwan Ministry of Education and Taiwan Top Ten Information Talent Award. Has deeply studied blockchain applications over the years and led a block chain technology team to develop systems for health big data and agricultural traceability projects.
Mo Bing (莫冰) Chinese, Doctor of Engineering (graduated from Harbin Institute of Technology), Research Professor of Korea University, Distinguished Fellow of Sun Yat - sen University, Internet of Things expert, integrated circuit expert, Senior Member of Chinese Society of Micro-Nano Technology, IEEE Member. Has published more than 20 papers and applied for 18 invention patents. Began his research of BitCoin in 2013, one of the earliest users of btc 38.com and Korea korbit. Served as Technical Director of Korea University to cooperate with Samsung Group to complete the project Multi sensor data interaction and fusion based on peer to peer network. Committed to the integration of block chain technology and Internet of Things to create a real commercialized public chain.
Wei Songjie (魏松杰) Chinese, Doctor of Engineering (graduated from the University of Delaware), Associate Professor of Nanjing University of Science and Technology, Core Member and Master Supervisor of Network Space Security Engineering Research Institute, Block Chain Technology expert in the field of computer network protocol and application, network and information security. Has published more than 20 papers and applied for 7 invention patents. Previously worked at Google, Qualcomm, Bloomberg and many other high-tech companies in the United States, served as R D engineer and technical expert; has a wealth of experience in computer system design, product development and project management.
Shan Liang (单良) Graduated from KOREATECH (Korea University of Technology and Education) Mechanical Engineering Department, Venture Capital PhD, GM of Waltonchain Technology Co., Ltd. (Korea), Director of Korea Sungkyun Technology Co., Ltd., Chinese Market Manager of the heating component manufacturer NHTECH, a subsidiary of Samsung SDI, economic group leader of the Friendship Association of Chinese Doctoral Students in Korea, one of the earliest users of Korbit, senior digital money player.
Chen Zhangrong (陈樟荣) Chinese, graduated in Business Management, received a BBA degree in Armstrong University in the United States, President of TIANYU INTERNATIONAL GROUP LIMITED, leader of Chinese clothing accessories industry, Chinas well-known business mentor, guest of the CCTV2 Win in China show in 2008. Researcher in the field of thinking training for Practical Business Intelligence e-commerce and MONEYYOU course, expert on success for Profit Model course. Began to contact Bitcoin in 2013 with a strong interest and in-depth study of digital money and decentralized management thinking. Has a wealth of practical experience in the business management, market research, channel construction, business cooperation and business model.
Lin Herui (林和瑞) Chinese, Dean of Xiamen Zhongchuan Internet of Things Industry Research Institute, Chairman of Xiamen Citylink Technology Co., Ltd., Chairman of Xiamen IOT. He successively served as Nokia RD Manager and Product Manager, Microsoft Hardware Department Supply Chain Director. In 2014, started to set up a number of IoT enterprises and laid out the industrial chain of the Internet of Things. The products and services developed under his guidance are very popular. Assisted the government in carrying out industrial and policy research and participated in planning of multiple government projects of smart cities, IoT towns and project reviews.
Ma Xingyi (马兴毅) Chinese, China Scholarship Council (CSC) special student, Doctor of Engineering of Korea University, Research Professor of Fusion Chemical Systems Institute of Korea University, Korea Sungkyun Technology Co., Ltd. CEO, Member of Korea Industry Association, Associate Member of the Royal Society of Chemistry, has published his research results in the worlds top journal Nature Communications and participated in the preparation of a series of teaching materials for Internet of Things engineering titled Introduction to the Internet of Things. His current research direction covers cross-disciplines that combine blockchain technology with intelligent medical technology.
Zhao Haiming (赵海明) Chinese, Doctor of Chemical Conductive Polymer of Sungkyunkwan University, core member of Korea BK21th conductive polymer project, researcher of Korea Gyeonggi Institute of Sensor, researcher of Korea ECO NCTech Co., Ltd., Vice President of the Chinese Chamber of Commerce, Director of Korea Sungkyun Technology Co., Ltd. He has been engaged in transfer of semiconductor, sensor and other technologies in South Korea. He is an early participant of the digital currency market.
Liu Cai (刘才) Chinese, Master of Engineering, has 12 years of experience in design and verification of VLSI and a wealth of practical project experience in RFID chip design process, SOC chip architecture, digital-analog hybrid circuit design, including algorithm design, RTL design, simulation verification, FPGA prototype verification, DC synthesis, backend PR, package testing, etc. Has led a team to complete the development of a variety of navigation and positioning baseband chips and communication baseband chips, finished a series of AES, DES and other encryption module designs, won the first prize of GNSS and LBS Association of China for scientific and technological progress. Finally, he is an expert in the consensus mechanism principle of blockchain and the related asymmetric encryption algorithm.
Yang Feng (杨锋) Chinese, Master of Engineering, worked at ZTE. Artificial intelligence expert, integrated circuit expert. Has 12 years of experience in VLSI research and development, architecture design and verification and 5 years of research experience in artificial intelligence and the genetic algorithm. Has won the Shenzhen Science and Technology Innovation Award. Has done an in-depth research on the principle and realization of the RFID technology, the underlying infrastructure of blockchain, smart contracts and the consensus mechanism algorithm.
Guo Jianping (郭建平) Chinese, Doctor of Engineering (graduated from the Chinese University of Hong Kong), Associate Professor of the Hundred Talents Program of Sun Yat-sen University, academic advisor of masters degree students, IEEE senior member, integrated circuit expert. Has published more than 40 international journal conference papers in the field of IC design and applied for 16 patents in China.
Huang Ruimin (黄锐敏) Chinese, Doctor of Engineering (graduated from the University of Freiburg, Germany), academic advisor of masters degree students, lecturer of the Department of Electronics of Huaqiao University, integrated circuit expert. Mainly explores digital signal processing circuit and system implementation and works on digital signal processing technology long-term research and development.
Guo Rongxin (郭荣新) Chinese, Master of Engineering, Deputy Director of the Communication Technology Research Center of Huaqiao University. Has more than 10 years of experience in design and development of hardware and software for embedded systems, works on the long-term research and development of RFID and blockchain technology in the field of Internet of Things.
Dai Minhua (戴闽华) Chinese, graduated in Business Management, received a BBA degree from Armstrong University, senior financial expert, served as Vice President and CFO of Tanyu International Group Co., Ltd. Has 13 years of financial work experience, has a wealth of experience in developing and implementing enterprise strategy and business plans, as well as achieving business management objectives and development goals.
Liu Dongxin (刘东欣) Chinese, received an MBA from China Europe International Business School, Visiting Scholar of Kellogg School of Management at Northwestern University, strategic management consulting expert, investment and financing expert. His current research interest lies in the impact of the blockchain technology on the financial sector.
Song Guoping (宋国平) Qiu Jun (邱俊) Yan Xiaoqian (严小铅) Lin Jingwei (林敬伟) He Honglian (何红连)
Ko Sang Tae (高尚台) Liu Xiaowei (刘晓为) Su Yan (苏岩) Zhang Yan (张岩) Ma Pingping (马萍萍) Peng Xiande (彭先德) Fu Ke (傅克) Xiao Guangjian (肖光坚) Li Xiong (李雄)
BINANCE: A DRIVER FOR BLOCKCHAIN AND CRYPTO-CURRENCY ADOPTION
Introduction Binance is an exchange company formed in 2017. If one may ask, is Binance just an exchange or a progressive crypto exchange? My answer is that Binance is not just a crypto exchange company but an 'engine' that drives crypto-currency adoption. How? My readers may ask. My answers will first start with a simple analogy of what is adoption.
Adoption is a process whereby a person assumes the parenting of another, (usually a child, from that person's biological or legal parent or parents,) and in so doing, permanently transfers all rights and responsibilities, along with filiation, from the biological parent or parents (Wikipedia,2018). In the sense of crypto-currency it is a process whereby a person assumes the parenting of another ( new idea or way or thing) and in so doing permanently transfers all rights and responsibility that belong to the old or normal way to the new way. Driving in the other hand is knowing how to operate the mechanisms which control the system (vehicle); it requires knowing how to apply the rules of the road (which ensures safe and efficient sharing with other users). An effective driver also has an intuitive understanding of the basics of system (vehicle ) handling and can drive responsibly (Jacob,2018). A driver may be a person, company, a system or device that knows the mechanism which control a system and the driver must formulate or know the rules and the basics of directing the system to its target. A device driver for instance is a system (computer program) that operates or controls a particular type of device (EMC,2010). In our case we are looking at crypto-adoption driver, a person or company that knows the mechanism which can be used to make greater number of people to transfer permanently the rights and responsibility of fiat money to blockchain currency (Crypto-currency). A clear case of driving adoption can be easily seen in Football which have been in existence long ago, but FIFA devices a way to entice all nation to participate and develop football infrastructure in there countries by moving Football tournament hosting around different regions and other things they did to make the sports to be popular (adopted) all over the regions of the world. Similarly, crypto-currency have been there before Binance started, crypto-exchanges have been there before the advent of Binance but what Binance did and what they did not do helped in replicating adoption across all the regions of the globe. The only challenge here is whether these position can be substantiated?
The Authors experience My name is Bartholomew Eke (PhD), a Software Engineer and Senior Lecturer at the University of Port Harcourt, Nigeria, Africa. I developed interest on cryptocurrency in 2010 after reading Nakamoto published paper Bitcoin: A Peer-to-Peer electronic cash system (Satoshi,2008) which I saw as a research on cryptography protection of online payments. I didn't well understood it until on Febuary 2014 on hearing that Mt. Gox the largest Bitcoin exchange tend, had gone bankcrupt and had made away with depositors 'Coins'. The word coins attracted my interest, I wondererd why they should be keeping the Coins instead of the notes, but I latter learnt it was not Coins but Bitcoins. Before that time Satoshis's Bitcoin was simply viewed by me as a research exercise aimed at improving crryptography which I had many programs on. The research on tracking of Mt. Gox Bitcoin in the publication of Sarah et. al (2016) increased my interest in Crypto-currency and exchanges research. The research is still ungoing though I have published some of my findings but one of my crushial discovery is that Binance is not just a cryptocurrency exchange but a driver of cryptocurrency and blockchain adoption. I am one of the few people trading in crypto exchanges as part of my research project so it often does not matter whether I gained a trade or lost provided I made my findings. I have used more than 15 exchanges only on experimental bases some of which include Coinbase, Blockchain, Kraken, Bitrrex, Tradesatoshi, Binance, Kucoin, Bit-Z, Cryptopia, Luno, Abucoin and Cryptagio just to mention a few. My criteria of registering include Low volume, High Volume, Low fee, High Fee, difficulty of registration, exchange incentive, exchange policy, cardinal goal of exchange, Fiat or non-fiat, age of exchange and other criteria which I will still publish in my future paper. I have lost and gained crypto in the process of the research but I saw some things that Binance does differently which may or may not have contributed to surge in users interest.
Binance Key Drivers In discussing the story of a young exchange called Binance there are some findings worth mentioning and they include: i) Segregation (Discrimination) : In all the money transfer companies and exchanges I have studied before the advent of Binance there is serious segregation among its customers. In some exchanges this differentiation is very scaring but in Binance it is very minimal, unnoticeable and almost non existent. I will use three experiences to explain, in Coinbase my country (Nigeria) can not trade but they can deposit and withdraw crypto, so why allow them to register only to segregate. Most exchanges, majority of users do not withraw more than 1BTC per day but exchanges group them into three level of users which have different withdrawal limits ( which is very OK for some reasons) but many exchanges go further to place trade restrictions based on this segregations. For instance Cryptopia do not allow you to trade USDT or its equivalent if you are not in certain levels. Bit-z will not allow you to participate in some trading competition or even get airdrops if you are not in some category of user. There are more instances but you will not experience any difference as a user until you want to withdraw above certain limits in Binance. Binance operates little or no discrimination allowing 'Private Crypto' users to remain in level 1 and operate freely provided they withraw smaller amounts. There are many world micro scale and unbanked users who can not afford to get any valid government ID for level 3 registration- Binance is were they fill welcomed. I spent some months as level 1 client and now am in level 2 but my withrawal is hardly upto one BTC a day so I feel no difference but that's not true with many exchanges. ii) Incentives: The unprecidented incentives that Binance offer can make some body with zero dollar to be a marchant with Binance. In November 2017, I told my research students who do not have funds to complete their research work, to register in Binance and generate money to finish their research; they did and are about to graduate. Binance empowered them, they simply registered, got some Airdrops from some new crypto companies, sold and traded with the money and where given trading bonuses and they sold the coins and paid for there research costs via Binance. Their trading incentive vary so much that all kinds of traders benefit, to be more concrete Ontology had a condition of trading 0.5BTC over a week. Using $100 a trader can easily trade five times a day which is $1000 buy-sell volume, in five days that is $5000 volume above 0.5BTC at that time and they gave 1000 ONT which was worth (at some time) $10000, what else is incentive or empowerment. No one can deny these facts. Some new exchanges have copied these model which is great for cryptocurrency adoption. All young school leavers in my area are into Airdrop due to this model introduced by Binance. iii) Low trading Fee : Binance is a cryptocurrency which is accepted for transaction in my local domain thanks to the exchange, for the past six months IT training centers in my locality accept and use Binance as payment for IT training. Trading fee is half when the coin is used to pay for fees but due to its relative stability Binance have found usage in other payments. Beginners can easily learn trading at reduced cost due to low fees. Majority of crypto traders in Binance are startup traders who are learning fast due to trading incentives. iv) High Volume: One of the Support team in Abucoin said that people go to Binance because of there high trading volumes, many people still have the same opinion. But as an academics I know that at a time Binance traded less than 1BTC during their starting stage either as one second or one minute trade volume, they did not start the first second of opening trade with large volumes. BTC only have less than 40% of all Crypto (Coinmarketcap,2018) and Binance introduce good altcoins which was followed by volumes. I was told when Binance started by a forum friend that an exchange that does not offer fiat currency will not attract traders but I differed, insisting that a trader will always prefer to make money in 'Aghanistan and spend it in Paris'. If a trader can ingage in quality trade in an exchange he will only go to the next exchange for cash-out. Cashing out is not always a problem once there is another exchange that is ready to exchange even a single crypto like Bitcoin or even TUSD or USDT. v) Honesty: Binance is an honest exchange, they promise they will distribute prices for trade in a given time you will get it before the time or right at the time they promised. Some exchanges do not add crypto handling delays when they make promise only to discover that a transfer may take 30 seconds today and 3 days the next hour. Binance will tell you two weeks after trading competition the coins will be distributed, they do not usually mean it. What they actually said is that "in two days time after context we will send the winners there coins and the coins can take at most 10 days to reach". In most cases the coins reach in seconds instead of the added days they promised. Cryptocurrency is scary and new users are afraid of dealing with faceless customer service personnels, emails and text messages. What they always want is "your coin is confirming 1/30 confirmations"; they can go to sleep believing that in 5days the coin will be their own. Binance delivers on promises. When they found abnormality that will make customers loss they will raise alarm. For instance during Bytecoin surden price spike in early May 2018 they warned customers to trade with cursion explaining that coin deposit problem may have caused price abnormality-honesty. They constantly remind you to trade with their Binance coin for low fee even when they know that your failure to do that results to higher fees and more gain to the company but they prefer to honestly warn customers. v) Selection of Promising Alt Coins: I am a lecturer in Africa and have never worked with any crypto company but I have traded more than 15 coins in Binance (the evidence is the piece of coin left) but the coins are promising. The coin that is usually at the bottom of the Binance volume is Via Coin which is still a good coin (from my accessment). Most of the coins listed in the exchange easily move up creating great choice and selection space for traders. When crypto exchange grow, users grow and trading space need to grow, Binance is master in that strategy. If a company produces a fake coin or even a 'good coin' with bad road map they will not even approach Binance for listing for two reasons- fear of not spending their money since they do not have plans to make more money from long term plan, fear that there listing request will be rejected. The choice of coins cut across prices and different rating in Coinmarketcap; Binance does not wait for a coin to be in the first 100 before listing them rather if they believe the coin is promising they select the coin. vi) Recognition of developer community Any IT company today that do not take care of its developers or technical teams well will loose them to other cryptocurrency companies and there are many of them coming up. Exchanges seem to believe that there job is to deal on other peoples products but Binance has shown that the best we to understand the crypto world is by been one with it. Binance is not just an exchange, it is a cryptocurrency, a blockchain technology and security and software development organization. This is correct but that can not be said of many exchanges except those copying Binance model. Surprisingly those exchanges copying Binance are also getting visible result. vii) Efficiency and Speed of Site and Trading App. There are things that the Western countries take for granted- power availability and very high speed internet connectivity. Readers of this story from advanced nations should jump to the next point. But the rest of the world have little power which is not even available always and internet cost are high and speed are extremely low. Even when the provider have technology to provide high speed users prefer to have their data last for one full month than to see it finished due to high speed usage. Some times provider intentionally slow down speed to avoid customers outcry of quick finishing data. This calls for exchanges to carry majority of users along in developing there trading platforms. The faster the better and Binance is acting and continues to work on this. viii) Security This is closely related to technology since internally trading apps needed to be upgraded to remain ahead of hackers, crakers and phishing organisations. Early in the year 2018 Binance had a phishing attack, we could easily imagine the state of the cryptocurrency exchange now is they had suceeded. But the phishers could not still coins even when they have broken in, this increased users confidence in the exchange and draw more new clients. The new features added to the exchange have even made email phishing extremely difficult to phishers. There are other security features added which users can sence but are hidden to public discussion. ix) Rich Binance is a rich company, rich in their attitude to the world community, rich in income generation, rich in the way they give to start up companies even when they are also start up themselves, rich in their logo and rich in communicating with customers. Rich in innovative ideas. Binance is rich. Poverty repels, so Binance will keep attracting every body to itself. x) Binance is blessed with an experienced and humble CEO When a company has an experienced leader the multiplier effect is seeing on the rest of the staff. Innovative staff will have little headache in getting their ideas approved. An arrogant leader is a liability to a company and make the company to keep regreting its actions. The leader is planning to go to Malta but he is still insisting that it is just a branch of Binance making the current host the consider its stands on tough regulation.
Binance Road Pot Holes A driver must be careful about pot holes else his good car may tumble. Binance no dought now is really a cryptocurrency innovation adoption driver and must watch out for the following. i) Rise of Communities around cryptos Communities grow a company and communities make companies to go down. If all traders pull out from Binance the company will be history. When Bitcoin started, there was one cryptocurrency community, one group of Bitcoin developers, one Bitcoin enthusiast, but today that is far from the reality. We now have many Bitcoin communities (BTC, BCH, BTCP, BTG etc) and many altcoin communities. Passion have started to roll in these communities and support is continously solicited and soon tougher competitions will ensure the coin to list need to be voted for and a new way for paying for coin listing should be deviced using Binance Coin to vote. ii) Ico Support Binance supports ICOs but for more than three months there LaunchPad on their website have being showing Bread and Gifto, this is very bad. When not launching a coin the LaunchPad need to be empty and when new coin are not coming to the Binance LaunchPad the LaunchPad should go to new coins. Binance community can vote to select the next coin that will go into the LaunchPad. If it required payment then they can use their binance coin to vote and get rewarded by the new coin in a form of shared bounty or airdrop. iii) Strong Community We have discussed the rise of communities, binance is lacking on strong community (a group that have strong passion for Binance as an Exchange, a Cryptocurrency and as a Technology). A community driven by volunteers and not by Binance employee, a community that will work for the passion and not for duty. I see three Binance and the group must be very passionate about the three. This may not be group of Binance Traders - no they are too busy and have no coin or exchange friend. Binance may be working towards this direction in the Binance Angels project but wisdom must be used to get the correct arrow head of the community and to actually let go of the person to freely handle the community. If the staff want to lord it on the community followership will be for duty not for the passion. iv) Binance Bounties Binance have so many trading bounties won after the competitions. This is good but part of this bounties need to be used to bring in more new users who will register and a buy Binance and smaller amount for new members without any conditions. The trade competitions the way most of them are ends up in the hands of already suceessful members who can trade once a day and win the competition due to there financial musle. These group of big traders are highly desirable and will continue to remain in the first to third places. But future members need to be attracted with the little tokens falling out from every bounty. v) Need for Binance_Inc Exchange Binance is so big and will get bigger. Binance need to have another cryptocurrency exchange, but instead of just an exchange Binance should have an incubator exchange. 'Division Two exchange' this exchange will be low volume and should serve as a source for listing in the main exchange. If a coin is performing with high volume it can be moved to the main exchange. In a crypto in the main exchange is not performing in they can be moved back to the incubator exchange. In this way Binance will remain the technology and develop in other areas.
Binance as an Innovative Crypto-currency Adoption Driver It has been said that adoption is the original dependent variable in innovation research and the desirable property of innovative systems which change agents seek to enhance. "Innovation" on the other hand is any change in structure, design, products, or processes in which there is a definable new element introduced into the system; the process is essentially the same for all technologies including blockchain technologies. In innovative space the characteristics of people or organizations are associated with higher levels of adoption and the company that makes the adoption to happen faster is very innovative. The voiced or unvoiced assumption underlying the examination of correlates of innovativeness is causal: If we manipulate the characteristics of organizations or individuals so that they more closely resemble those of the highly innovative, we will make the organizations or individuals themselves more innovative (Eveland, 1979)
Conclusion It is very easy to conclude this article by saying that since Binance was able to make more people to adopt cryptocurrency in a fast manner that they are not only drivers of cryptocurrency adoption but they are Innovative. Ask of an innovative cryptocurrency exchange the response should be Binance, when they move others copy so without the statistics of their trade volumes one can easily see that they are truely the leaders that the crypto exchange space have today. References Eveland J. D. (1979) Issues in Using the Concept of "Adoption of Innovations", Journal of Technology Transfer, 4(1) 1-13, Retrieved 2018 from jdeveland.com/papers%20for%20Website/adoption.htm EMC Education Services (2010). Information Storage and Management: Storing, Managing, and Protecting Digital Information. John Wiley & Sons Nakamoto S. (2009) Bitcoin: A Peer-to-Peer Electronic Cash System, Retrieved 30 May, 2018. Sarah M., Marjori P., Grant J., Kirill L., Damon M., Geoffrey M. V., and Stefan S.,(2016) A Fistful of Bitcoins: Characterizing Payments among Men with No Names, Communications of the ACM, 59(4), 86-93,USA. Jacob M. Appel (2018); "Must Physicians Report Impaired Driving? Rethinking a Duty on a Collision Course with Itself"; Journal of Clinical Ethics (volume 20, number 2).
Decentralized security token exchange, DSTOQ, has launched a platform called its minimum viable product (MVP). MVP allows people to invest in real assets such as stocks, bonds, and commodities using cryptocurrencies. This platform runs using Stellar’s blockchain testnet, and all transactions will happen completely on-chain.
Agricultural Bank of China (ABC), the world fourth largest bank by assets, announces it will making its first loan on a blockchain system. The loan, valued at USD$300k, is meant to support the local tea industry in the Guizhou province and is backed by a piece of agricultural land.
“Civilized blockchain”1 company Billon, has partnered with Fidelity National Information Services (FIS) to develop blockchain technology solutions. Billon implements blockchain solutions for the main purpose of processing fiat currencies. FIS will utilize Billon for document and identity management, the exploration of joint sales and product development opportunities, and smartphone micropayments among other services.
SBI Group, a Japanese financial services company, has announced plans to develop a platform to trade cryptocurrency derivatives. The platform would help crypto investors hedge their risk by offering cryptocurrency credit default swap (CDS) trading. SBI will accomplish this through its recent 12% purchase of North Carolina-based digital marketplace developer Clear Markets.
Equity research provider Fundstrat Global Advisors has announced that it will begin accepting Bitcoin (BTC) as payment for accessing research reports. Fundstrat is using payment operator BitPay, which has processed over USD$1 billion in Bitcoin payments CY2017, to process their new BTC payments accepted from institutional investors, high net-worth clients, and financial advisors.
The most popular cryptocurrency markets tracking platform, CoinMarketCap (CMC), has added a professional-grade API, and support for derivatives markets to its services. The API provides developers with access to aggregated data packages, providing everything from price and market cap, to trading pair data and conversions. CMC is marketing this product to those who need to back-test trading strategies, and run simulations more accurately.
Logos Network, a decentralized payments platform, successfully raised USD$3mm in seed funding. Logos is hoping to build a quick and scalable P2P payments network on a new blockchain. The payments network plans to be quick, scalable, and secure.
The Stuggart Börse, Germany’s second largest stock exchange, has announced an initiative to construct a multilateral cryptocurrency trading platform, as well as an initial coin offering (ICO) platform. The exchange already launched in May a crypto trading app called Bison, which features zero-fee transactions.
Intercontinental Exchange (ICE), operator of the New York Stock Exchange (NYSE) and 22 others, will develop a Microsoft cloud-based digital asset ecosystem. ICE is creating a new company for this, called Bakkt, which will work closely with companies including Starbucks and BCG. The ecosystem is planned to be a one-stop-shop for all consumers, from retail to institutional, to buy, hold, sell, and spend cryptocurrencies on a communal network. ICE will also launch physically-delivered BTC futures contracts.
The Chamber of Digital Commerce, an American advocacy group promoting the blockchain industry, is producing new guidelines to aid the in the responsible growth of the initial coin offering (ICO) markets and cryptocurrency markets all together. These guidelines were released in a whitepaper detailing current and future regulations for investor reference, a set of principles for trading platforms and token sponsors to follow, and a general discussion about the growth of the cryptocurrency industry so far.
The South Korean government has proposed revisions to its tax law, affecting cryptocurrency exchanges. The proposition states that cryptocurrency exchanges will be exempt from the tax benefits given to startups and small-mid-sized businesses. It is important to note that new propositions might be made to change this before implementation, but the South Korean government doesn’t believe that crypto transaction companies do not generate added value like other companies do.
Indian cryptocurrency traders are finding ways to circumvent the India government’s decision to ban cryptocurrency trading. Traders are now making use of a Dabba trading which refers to making OTC trades that are off the books. Dabba traders execute trades through platforms at international banks in Dubbai, Europe and the UK. Indian stock traders have used this method for years, and has experienced an upsurge after the crypto ban.
The U.S. Consumer financial Protection Bureau (CFPB) has created an Office of Innovation. The Office of innovation is responsible for the development of a regulatory framework surrounding new products and services in the cryptocurrency, blockchain, and microlending fields. This regulatory sandbox could give some guidance on creation of regulatory frameworks around innovative fintech companies.
South Korea Financial Supervisory Service is advising local regulators to work towards creating an integrated blockchain system for stocks transactions. The group finds the use of a centralized ledger to be inefficient and vulnerable to hacks.
It was recently reported that HTC will be releasing a new mobile phone utilizing decentralized ledger technology, but Litecoin (LTC) founder Charlie Lee announced July 29th that he will be one of HTC’s advisors on the smartphone. The phone will be called Exodus and is expected to be the first blockchain phone. Exodus’s built-in cryptocurrency wallet will now natively support LTC and the Lightning Network (LN), in addition to Bitcoin (BTC) and Ethereum (ETH).
Cointelegraph.com reported that digital asset exchange Huobi will begin supporting trades in the Indian rupee (INR) on its over-the-counter (OTC) service. Huobi’s peer-to-peer (P2P) trading platform will allow INR users free trading in Bitcoin (BTC), Ethereum (ETH), and Tether (USDT). This comes at a good time for Indian cryptocurrency traders after the Reserve Bank of India banned banks from dealing with cryptocurrency-related companies in early July.
IOHK, the company behind the popular cryptocurrency Cardano (ADA), announced that it has launched the testnet for a new Cardano virtual machine. The virtual machine, called IELE, provides developers with a stronger and more reliable platform for developing smart contracts on Cardano’s blockchain.
IoT and blockchain platform Ambrosus has announced the launch of its mainnet, called AMB-NET 1.0. Ambrosus improves pharmaceutical and food supply chains by allowing companies to record private and public supply chain data on its blockchain. Organizations can work with the Ambrosus Network through its native AMB token.
San Francisco-based platform, DCEX, will begin accepting registration applications for its new cryptocurrency exchange. DCEX’s base currency, the currency participants use to exchange for other currencies, will be Ripple’s XRP. This is a change from the cryptocurrency exchange norm of using Bitcoin (BTC) and Ethereum (ETH) as base currencies. Not basing all transactions off of Bitcoin is a step in the right directions for pushing the market to be more independent from it.
Thomson Reuters, a Canadian mass-media and information company, has announced a partnership with CryptoCompare, a cryptocurrency data tracking resource. CryptoCompare will provide Thomson Reuters will trade and order book data on 50 cryptocurrencies.
Major Cineplex, the largest movie theater chain in Thailand, is integrating cryptocurrency payments to permits moviegoers to buy anything from tickets to popcorn. Major Cineplex is partnering with RapizPay to deploy the digital currency payment system. This comes a week after the Thai Securities and Exchange Commission began allowing cryptocurrency operators to file license applications.
Coinbase, one of the largest cryptocurrency services in the world, has announced in a blog post that Jeff Horowitz, an ex-Pershing exec, has joined as company’s new Chief Compliance Officer. Horowitz has ample background experience for this position, as he was Managing Director and Global Head of Compliance for Pershing, a banking regulator for the FDIC, and even led compliance and anti-money-laundering (AML) programs at Goldman Sachs, Citigroup, and Salomon Brothers.
Binance, the world’s most popular cryptocurrency exchange, has made its first-ever acquisition, purchasing crypto wallet provider Trust Wallet. This move appeals to cryptocurrency investors wary of keeping their coins on centralized custodial services as Trust Wallet now introduces Binance users to decentralized custody. The decentralized wallet will be offered on mobile platforms, and supports coins built off of Ethereum’s protocol. You can read more about decentralized exchanges in our latest Crypto Quant Shot: Atomic Swaps, Decentralized Exchanges, and the Future of Crypto Exchanges.
Google has announced that later this year, it will introduce open-source integrations of Ethereum and Hyperledger applications through its Google Cloud Product marketplace. This move pushes Google into the blockchain services industry, thereby joining others such as Amazon Web Services, IBM, Oracle, and Microsoft Azure.
U.S. lawmakers working with the Congressional Valley Fever Task Force are looking for blockchain applications to help fight infectious fungal diseases. The lawmakers have proposed a bill as a part of the FORWARD Act for the creation of a blockchain pilot hoping to improve the way doctors share information about endemic fungal diseases such as Valley Fever. If information could be exchanged between doctors quicker and more efficiently, they would be better equipped to treat these infectious diseases.
Mobile engagement firm MobileBridge, has launched a blockchain loyalty program called Momentum. Momentum will offer other companies many data-based insights, and consumers full custody of their earned cryptocurrency rewards. Consumers can earn loyalty cards and other rewards for simply shopping at their favorite stores. These rewards can be exchanged for Momentum tokens, and then other branded reward tokens to be used with other companies.
CoinMarketApp, a cryptocurrency news multi-use app, has released compatibility with iOS and Android smartphones. CoinMarketApp is not like typical cryptocurrency apps, in that it offers crypto historic data, prices, mining information, trustworthy news, and even portfolio services.
Northern Trust, an asset manager with USD$954bn in AUM announces plans to start a custody service for digital assets. Pete Cherecwich, Northern Trust’s head of corporate and institutional business, explained that the firm plans to offer custodial services similar to others, but with lower fees.
Swissquote, a Switzerland-based online banking firm which recently added cryptocurrency investing to its services, has seen a 44% profit increase in this C1H2018 relative to C1H2017. Throughout the second half of CY2017, Swiss quote has allowed trading in Bitcoin (BTC) with the EUR and USD, as well as Ethereum (ETH), Bitcoin Cash (BCH), Litecoin (LTC), and Ripple (XRP).
MINDOL is a blockchain platform aiming to disrupt the entertainment provider industry in Japan. MINDOL’s whitepaper states a growing demand for and heavy government investing in spreading Japanese culture throughout the world, including animations, games, music, and movies. MINDOL hopes to regularly produce programs on TV. MINDOL’s central network, called eMINDOL, lets consumers purchase products, watch content, and even invest in the projects and artists they like.
Telegram, a popular desktop and mobile app messenger, recently executed an ICO, raising USD$1.7 billion. However, US-based cybersecurity startup Virgil Security, praised the fact that Telegram published the application’s API on an open source platform for developers to review, but has uncovered several security flaws with Telegram’s ID verification app Passport. Virgil discovered issues with their encryption methods and the way they protect stored data. These issues are very important to fix if Telegram wishes to begin accepting payments on its platform.
Coinbase, one of the world’s largest cryptocurrency trading services, has now allowed users in the UK to purchase cryptocurrencies with the British Pound. Before this announcement, users in the UK would have had to acquire Euros in order to purchase cryptos on Coinbase, which sometimes took multiple days.
The government of Queensland, Australia is giving USD$8.3mm to a crypto start-up as part of the state’s innovation funding initiative. The start-up’s goal is to increase the number of tourists to Central Queensland through selling travel offers based in different cryptocurrencies.
RandomCrypto, a fintech firm working with cryptocurrencies has released a Bitcoin (BTC) mining calculator, which improves upon the details given by competing products. Random Crypto CEO Josh Metnick says he developed this product after “many years of getting screwed… by mining companies,” and that his goal is to “bring more truth, accuracy, and transparency to [proof-of-work] mining.”1 The calculator shows that at today’s current BTC prices, most bitcoin mining hardware on the markets is unprofitable.
Chinese company Seven Stars Cloud, has announced plans to build a USD$300 million crypto hub in Hartford, CT. Seven Stars Cloud is a fintech company hoping to create a community for itself and other fintech firms to collaborate on machine-learning, robotics, and crypto-related projects. The firm is also trying to launch a fintech college at schools near Hartford, CT such as Yale University, University of Hartford, University of New Haven, and University of Connecticut.
Canaan Creative, the world’s second largest provider of Bitcoin mining components has announced a new product called the AvalonMiner Inside. The Avalon Miner Inside is essentially a television with built-in Bitcoin (BTC) mining capabilities. The TV will be powered by artificial intelligence and will also enable voice dictation. The mining components possess a 2.8 trillion hashes-per-second hash rate, and even includes a profitability calculator to measure performance.
Bitfi, a cryptocurrency hardware wallet manufacturer claiming it is “unhackable”, denies claims that it was hacked. Bitfi and its official partner John McAfee offered a $100,000 bug bounty in July to try to get people to hack its wallet. But when one twitter user claimed to have done this, Bitfi CEO Daniel Khesin denied these claims amid no evidence of a hack, and because of the fact that the “hacker” refused the bounty reward.
Switzerland-based cryptocurrency platform MCO has added Litecoin (LTC) to its supported coins. MCO enables users to purchase, sell, and trade cryptocurrencies from its mobile app. Formerly known as Monaco, MCO has amassed over 180,000 downloads, and expects to widen its user base as it adds more coins to its platform. This app will soon integrate with a Visa card allowing international purchases.
Hong Kong cryptocurrency exchange OKEx says it will have to claw back millions in USD$ following a single user’s large bet on bitcoin futures (the user lost “the bet”). Each futures contract has a notional value of $100, and OKEx estimate the total value of the position was over $400 million. OKEx initiated a forced liquidation of the account but because of the size, the exchange has had to trigger “societal loss risk management” mechanisms because of the size of the order. After insurance coverage is considered, the aggregate loss to investors is around BTC$1,200 (USD$8.8mm), which will "split proportionately by all profited traders' realized + unrealized gains".
Coinbase Commerce, Coinbase’s non-custodial merchant payment service, has launched a product integrating with e-commerce company WooCommerce. WooCommercie is currently used by between 21% and 28% of all web stores, and affiliated stores will now accept cryptocurrency payments from Coinbase Commerce users.
CZ Reveals Interest In Asia As Binance Launches Bitcoin Options. By Dare Shonubi Follow on Twitter Send an email April 13, 2020 Updated on April 13, 2020 , 1:17 pm. 0. In the light of stricter regulatory measures in Asia, crypto operators are said to be focusing on consolidation procedures which will most likely build a stronger crypto presence in the region. Senior executives at major crypto ... The logo appears whenever Twitter users tweet #BNB, #Binance, and related hashtags. Twitter launched its branded hashtag service in 2015. Large companies have since forked out big bucks to have their own emojis on the world’s 10th-largest social media platform, with roughly 330 million monthly active users, according to Statista. . Binance has removed the Visa logo from promotional photos of its Binance Card after the announcement was up for a month. ... Bitcoin; Altcoin; Prices; Exchanges; Convert; Press Releases ; btc $11817.16-3.14% eth $427.49 +0.94% xrp $0.294334-3.05% usdt $1-0.1% link $16.97 +7.4%. bch $296.68-1.18% ada $0.139525-1.33% bsv $214.76-2.13% ltc $57.18 +2.73% bnb $21.78 +1.52%. xtz $4.07 +10.25% cro $0 ... For most companies, products, assets, and services, the top of any respective industry’s path is usually not a straight one. The same can’t be said for Binance — in the two years since its ICO, Binance has conquered every milestone while simultaneously shredding its competition to pieces. Let’s rewind all the way to the beginning. On June 13th, 2017, at around 11 PM, Binance’s ... Once the Ether or any other cryptocurrency has arrived on Binance, there are only two small steps left to acquire Bitcoin on Binance. In addition to the Binance logo on the top left, there is the menu item “Exchange” and below it “Basic”. Click first on Exchange and then on Basic. Select this menu item. Afterwards you come to the ... Binance Coin (BNB) becomes the third cryptocurrency to have its own brand emoji hashtag on Twitter after Bitcoin and Crypto.com’s CRO. The crypto community is speculating how much Binance has ... We were informed about the issue that took place on Binance. Viacoin is in no way related or involved in this issue. We believe that Binance was not compromised or hacked. — Viacoin (@viacoin) March 7, 2018. 31 accounts were prepared and waiting to sell the inflated VIA tokens, and withdrawal requests were registered from all of them immediately after the spike. Binance claims that the ... Trade over 40 cryptocurrencies and enjoy the lowest trading fees in America.
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